HELENA RUBINSTEIN,
IMPRUDENCE
2021
From the micro to the macro, Your Future Power is an interactive experience showcasing the concept of cellular reprogramming to audience members through a digital artwork and light scenography.
The gaze of visitors activates the cellular reprogramming phenomenon, with each of their face movements connected to the digital display. From the centre of the screen, a ripple wave effect occurs, pushing particles outwards to converge into a digital self: they represent cells, reprogramming the skin from within.
A commission for Helena Rubinstein 100 years anniversary in Shanghai, with agency Imprudence in Paris.
When experiencing the Future of Beauty, visitors see their footsteps having an impact on a luxury particle simulation, like a force similar to turbulence on weather maps. The intention for the digital content was to portray a subtle system in motion evolving with its participant.
Our visual positioning for the interactive content portrays precision, lightness and luxury with a high-contrast black, gold and white colour palette. The Future Self installation consists of a 3D central digital-self that the observer influences by looking at, like a digital mirrored self.
Agency: Imprudence
Creative technology and direction: Salome Bazin
Creative assistant: Yildiz Tufan
Programmer Future Powers: Marc Winklhofer
Programmer Future of Beauty: Sebastiano Barbieri
Motion consultant: Lucy Hardcastle
Lighting consultant: Cecilia Gonzalez
Face consultant: Rebecca Wordingham
VFX: Rob Heppell
Sound: Thomas Hale
